My mission is to build, scale, and fund entrepreneurs, talents, and creator brands to empower future generations.

Building germanys fastest growing performance Brand.
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Alvaro Gellings

About

Hi, I’m Alvaro Gellings, a serial entrepreneur passionate about building and scaling companies and brands.

Born and raised in Spain, I moved to Germany at a young age and went on to study business administration at the University of Hamburg. Over the years, I’ve founded and exited several successful ventures, including gaming companies, social media networks, fashion brands, and a nutrition and supplements company.

As an active entrepreneur and investor, I remain focused on scaling up my current business ventures and investing in promising startups. I’m passionate about helping aspiring entrepreneurs and talented individuals build and scale their own businesses while fostering growth and innovation in the world of creator brands. My experience in the rise of the creator economy has given me a unique insight into how it’s disrupting traditional industries.

I remain committed to positively impacting the world and look forward to working with others who share my passion. By empowering the next generation of leaders, we can create a brighter future for the economy.

If you’re interested in connecting with me, booking me as a speaker, or exploring how I can help you, don’t hesitate to get in touch!

*I offer NGOs & Social Enterprises free marketing consultation and introduction to my network of high-reach and influential individuals.
Gym and running apparel brand dedicated to pushing the limits of performance.
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day one® Founder & CEO
Day One® is set to redefine the running and gym apparel markets, backed by Investment Fund Creatorhouse®. Its ambitious launch campaign features co-founder Arda Saatçi, who embarked on an extraordinary 3,000 km ultramarathon from Berlin to New York, capturing the attention of millions worldwide. The campaign has already garnered over 200 million organic views and significantly boosted Arda’s social media following to over 1,2 million.

Even before its official debut, Day One® is gaining rapid momentum, nearing 100,000 Instagram followers and achieving millions of views. The brand will officially launch upon Arda’s arrival in New York, with a solid foundation for sustained success.

With clear vision and strong growth, Day One® aims to dominate the European running and gym markets in the coming years. The brand is projected to generate €5 million in revenue over the remaining three months of this year, with expectations of exceeding €20 million next year. Plans include the opening of pop-up stores and flagship retail locations across Germany. Day One® is a bold movement, shaping the future of athletic apparel.
Among Germany's leading fashion brands
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ama studios® Founder & CEO
ama studios® is a premium streetwear fashion brand founded by a collaboration of top German influencers Trymacs, Amar, and entrepreneur Alvaro Gellings. Thanks to the reach and promotion by the biggest influencers in Europe, the brand quickly gained popularity and achieved remarkable success, with 7-figure revenues on its launch day. As time has passed, Ama Studios has incorporated and shifted towards high fashion elements while maintaining a commitment to quality and craftsmanship.
Gen Z Lifestyle Nutrition Brand
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seinvater® Founder
seinvater® is the flagship product of Volle Ladung GmbH, a leading producer of Lifestyle Nutrition products catering to Gen Z. With a highly successful influencer campaign and robust performance marketing strategy, Volle Ladung GmbH has firmly established itself as a dominant player in the German market. Recently, the company closed a funding round at a valuation of 6 million dollars, allowing it to expand its product range and set its sights on the American market.
Tech-enabled influencer franchise
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Loco Chicken® Investor & Advisor
With over 100 restaurants opened on the very first day, LOCO CHICKEN has established itself as Europe's most successful restaurant debut, a testament to the vision of Luciano, Germany's renowned rapper. This venture has mirrored the roll-out strategy of Happy Slice, achieving widespread recognition. Operated under the LANCH platform, a system that facilitates influencers in creating virtual food brands, LOCO CHICKEN's launch was both swift and expansive. LANCH´s valuation has rapidly escalated to over 55 million euros, indicating a robust market reception and a promising future in the competitive food sector. With a substantial launch and solid foundation, LOCO CHICKEN is poised for ongoing growth and influence within the culinary world.
Tech-enabled influencer franchise
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Happy Slice® Investor & Advisor
Happy Slice®, which was the biggest restaurant launch in Europe with 70 restaurants overnight by renowned streamers Knossi and Trymacs, is revolutionizing the food delivery business, a record now surpassed by the launch of Loco Chicken with over 100 restaurants on its first day. By the end of the year, Happy Slice will have an additional 150+ locations. Happy Slice is a product from LANCH, a cutting-edge operating system offering influencers a seamless way to launch virtual ready-to-eat food brands. Backed by a recent funding round of 8 million dollars and an impressive cap table featuring some of the most promising players in the German Venture Capital market, the company is poised for growth.
Elite brand in the electronic music industry
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Customized C.® Co-founder
Customized Culture is a leading fashion brand in the international electronic music scene. The world's most famous DJs are wearing the unique designs, including Rufus Du Sol, Zedd, Amelie Lens, Ihatemodels, John Summit, Victor Ruiz, and Anfisa Letyago at some of the most prestigious events in the world, such as Tomorrowland, Ultra Miami, EDC Las Vegas Beyond Wonderland, and more.
Non-profit event empowering talents
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ChefTreff® Co-founder
Cheftreff is a non-profit event founded in 2017 by students to empower the next generation of leaders and talents. The event brings together successful leaders from various industries to share their personal journeys and valuable insights. Through workshops, seminars, and podcasts, attendees have the opportunity to learn from the best and prepare themselves for success. Cheftreff has quickly become the largest non-profit event of its kind, attracting partners such as PwC, McKinsey, Google, Unilever, and many more leading companies.
Revolutionary solar energy solutions
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Paua® Investor
Paua is a company on a mission to provide affordable and reliable solar technology allowing everyone to take control of their energy consumption and contribute to global climate goals. The company's vision is to empower individuals by giving them the tools to reduce costs and participate in global climate goals, making a real difference in the fight against climate change. Their innovative plug-and-play solar sets are designed for B2C and B2B customers, offering an affordable solution to saving energy costs. With valuable partnerships already secured with big players in the energy industry, Paua recently closed a successful funding round at an 8 million dollar valuation.
Other exciting projects and ventures
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More ventures Founder & Investor
In addition to the brands listed above, there are several other exciting projects and ventures that I've been involved in throughout my entrepreneurial journey.

Some of the brands I've previously built and exited, including the most successful app launch in Germany on the App Store and other investments, are not listed here.

While they have played a significant role in my entrepreneurial experience, the portfolio section focuses on the current and ongoing ventures that I'm actively engaged with.

Building in Public – The Founder’s Journey

After founding, investing in, and exiting several 7- to 9-figure companies, I’ve decided to share the journey of my latest venture on YouTube. Follow along as I build day one® from the ground up, balancing the intense daily hustle of work, global travels, gym sessions, and running, while connecting with top industry leaders and creators. Get an unfiltered, raw look at the life of a founder, the milestones, and insights behind launching Germany’s fastest-growing sportswear brand.

Speaking

Keynote, Fireside chat and Q&A

I offer engaging and thought-provoking presentations that challenge the status quo. With my extensive experience, I have developed unique insights into the ever-changing world of business. I am open to sharing my unfiltered perspective on how the creator economy disrupts industries and how established companies must adapt. Through my unique insights, I deliver presentations that inspire and motivate audiences to take action.

Contact me

Let’s connect!

Whether you’re looking to book me as a speaker, tap into my expertise in entrepreneurship, scaling businesses, and navigating the creator economy, or explore how I can help you, I’m here to help.

    Hi, I‘m Alvaro Gellings, and together with Germany’s largest Influencers, we are building a school in Guatemala.

    If you want to join our venture to ensure that all students have access to a safe and healthy place to learn, get in touch with me.

    Join the venture

    Privacy policy

    Imprint

     

    Alvaro Gellings Holding GmbH
    Großer Grasbrook 19
    20457 Hamburg
    Germany

    Email: management@alvarogellings.com

    Registry Court: Hamburg District Court
    Registry Number: HRB 159355
    VAT ID number: DE327181099
    Managing Director: Alvaro Gellings Franco de Saravia

    Online dispute resolution, according to Art. 14 para. 1 ODR-VO:
    The European Commission provides a platform for online dispute resolution (OS), which you can find at http://ec.europa.eu/consumers/odr/. Dispute resolution before a consumer arbitration board (§36 VSBG):

    We are neither willing nor obliged to participate in a dispute resolution procedure before a consumer arbitration board.

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    Concept & Design

    Die Agentur Lux

    Development

    semu-design